Efectiveness of Social Media Marketing in Purchasing Consumer Products

Interesting findings of the research we have done on "Effectiveness of Social Media Marketing in Purchasing Consumer Products".
We have conducted a survey on Qualtrics by sending 25 questionnaires. Total 66 people participated in the survey. Participants were selected based on convenience sampling. 7 responses were rejected due to incompleteness. Out of 59 responses, 30 were male and 29 were female.

Findings of the survey:
1. Women aged 20 - 29 are more likely to be influenced by social media marketing to purchase a product or service on social media networks than women of other age groups.

2. There is a direct correlation between the amount of time spent on different social media networks and the likelihood that the user will be influenced to purchase a product or service based on social media marketing.

3. There is a positive correlation between the likelihood of a consumer to purchase a product or service on social media network and the frequency with which their immediate network (friends) writes reviews on a product or service.

4. A person’s disposable income has insignificant influence in purchasing a product or service on social media networks.

5. The recommendation of a celebrity has little influence in purchasing a product or service on social media networks.

Please contact me if you would like to see detailed report with nice charts/graphs.

Thanks
Ashish